It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Fintech Next

Sheela Ursal is the founder and CEO of Fintech Next . She has worked for over two decades in product management and marketing for SaaS payments and e-commerce global enterprises and startups, for the likes of Amazon, Western Union, and Netopia (bought by Google), launching payment products and expanding internationally. In the last four years, her focus has been on advising and investing in Fintech startups and she has been a speaker and presenter at many events and conferences.

http://www.fintechnextventures.com
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